Monday, October 15, 2018

Art of selling Sand



A typical Gujarati is qualified to be one if he knows the art of selling sand.

Sand,
It is free accessible to the globe around to every living thing on earth. Still it is been sold with 150 rs / Kg, making it even costlier than petrol.

The point is, there is no problem that they are selling it, but the problem is; some fools even purchase it.

Last Sunday I had to visit to Alpha mall, Ahmedabad and that's where I saw such an amazing product. It was a children's toy's store on 2nd floor. As I walked in, the ground was layered with rubber carpet with all sorts of cartoon drawn on it. The shelf were loaded with lots of boxes  having transparent packages to make sure the kids would look in to it and demand that product from parents. The moment that child starts crying, the sales man would come running thinking, "Loha garam hai, mar de hathoda".

He would convince the parents that how that particular toy will help to enhance and develop the mental ability of the child; the innocent tears of his child will be an added advantage to convince and empty the pocket of parents.

Walking through the store, I reach this product -- A packet of sand, and I busted out in laughter - What the hell? People are selling sand?. You can simply fill in a bag of form anywhere. Income tax or customs department does not charge any taxes on it.

I am not aware who is the CEO of this company, but the product developer is a Gujarati - "Ashok Parmar" from Baroda who is not even graduated.
         

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