Ok. Here comes my
disclaimer before you read this article. "I, Pratik Vaghani (non-alcoholic) am writing
this article with fully consciousness (not been drunk) and without any undue
influence of any drunked friends. This article is purely on hard-drinks - that does not
mean I consume it. My over possessive family members should not judge me. Just
sit back and enjoy reading".
I got this instinct
to write this article after I got a chance to drink a red wine when I was in
Rajasthan. This was my first attempt to drink a hard drink. I had always heard
from people, friends, relatives, specially colleagues to have a drink party. I
never attended one but this time I did not want to miss it. I was very excited
that today as I was going to drink my first sip of "DARU". The
feeling was like - as if it was my first day in college, first night after
marriage and first day at job - Too much exicted to nail it.
So the stage is set,
today a non-alcoholic guys is going to sacrifice virginity of his thirsty
liver. All friends gathered around with the shining smiling faces as if they
have gathered to see a strip show of Thailand.
Cheers !! Let the
party begin.
Hear I go, the first
sip in the throat. "eeeeeee" was my reaction, the complete sip was
out on the dry sands of Jaisalmer. "This
is so bitter, how do you guys enjoy drinking this shit" were my
words.
At that time, a
question came that blew my mind.
This hard drinks, being so much bitter. How do people
enjoy it so much? I hated it to be frank.
First, I would
applaud for the person who made first alcohol in the world. It is completly made
from rotten fruits and grains (of course, wastage is saved) and then made a
juice out of it which is completely bitter OR with no taste. Completely
useless.
How would any guys
think that the shit (rotten fruit juice) he has made …. people will sit down
and have a party out of it, people will spend so much money on it. The only and
most powerful advertisement is used to market it - "Word of mouth".
Can anyone solve this mystery -
How was the first
liquor being placed in market (It takes a lot of courage to sell a shit in
market)
How was that brand
positioned (How can you tell someone to drink something that tastes bitter and
is harmful to your liver)
How was the price
determined (Was it given for free to get addicted to it - Like Reliance Jio)
If you can resolve
this questions with subject to liquor - you can be a marketing guru.
