Tata Nano v/s Cadbury Silk

you might be thinking .... wat a weird combination !! cadbury V/S car ... !! !!

its not regarding the product but the strategiyes that they have used....both faced the same problem but one is succes and other is a failure ..... take a look ... enjoy reading ....

For the first time in my life I purchased a product looking at the advertisement.

"Cadbury Silk".

 As a MBA student, I know how these adds are made and how much fake is presented against public by some rosy stars and people actually buy the product just looking at the advertisements .

I Still remember, while I was in Surat, undergoing my training in PepsiCo, I was given the task to sell "Getorade" in my area and one retailer asked me weather company will give a good add of Getorade on TV?

I said "yes"

He Exclaimed  "then I am ready to purchase. Here people will even buy poison if good adds are shown !!!"
(I completely agree to his point)  

This is called a "BRAND" - People will eat even poison if add shows that it will kill you without any pain and make 'Hittler', as Brand ambassador.  

In the world of brand - it is said "when u have to put the product in the mind of people, you should attach a specific identity with your product"

Say for example: If you think of mobile, it is Nokia or Samsung…... when u think of a tuff car, it is Tata safari……. if u think of an antiseptic liquid; its Dettol…..if u think of an MBA college, Its IIMs. …. If u think of a good millage bike, its Hero ……... and the list goes on …. And slowly and steadily it starts "ruling the mind of people"

Now, all this is based on their branding that they do while advertising.  while advertising, all companies have to see to it that they offer something new and unique in their product to customers.

When it comes to FMCG products advertisements: some companies focus on price, some in odor, some on weight, others on whiteness and etc …

When it is comes to home appliances advertisements: companies concentrate on power saving, some on advanced technologies, other concentrate on styles and looks

Now coming to the story that I want to share of TATA NANO ..….

All knows, the project is a big failure. Management gurus and entrepreneurs from all over the world have given reasons like - product launch  was in wrong segment, week design, low engine capacity and much more reasons…..

Now, if people are ready to purchase poison because of branding, this is TATA NANO….how can this be a failure ?

The tag line of Nano is " Kusiyo ki Chabi" … but the tag line in the mind of people for Nano is "duniya ki subse sasti car"

This was the line which hindered the sale of Nano,….. WHY will a common man buy a cheapest car in a country like India where neighbors are always ready to pull legs.

"the cheapest car ?!?!" this line hurts who so ever buys that car…..

On the Contrary, look at Cadbury Silk ..

It’s the worst product I have ever had I my life, because it spoils my whole mouth and I have to lick my lips, fingers and even her fingers at times …. Yuksss … eeee … …

but look at the way they gave a start to the product; what a fantastic and emotional add they have made. The sensation we hate about the product, they took the same think and presented in a positive and emotional way, that licking your fingers is not eeeee or Yuks, it’s a sigh of true friendship …..  

TATA could not do this …..they could not convert mentality of people in a positive way to force them to buy the cheapest car !!!!

This Sunday

Don’t think I have celebrated my Sunday in a Romio-Juliat type or hanging out with friends till late night…. :) Don’t even expect that I will write any picnic story or joyful day. If u expect thrills and dramas in this post , please don’t read to waste your time. But, you will learn good management concepts from this blog.

It was 22nd January. Sunday. Morning 10:30

I received a call from my underwear friend (langoote yaar) Jignesh Tejani.

He was coming to Gandhinagar at 12 o' clock, for no reason, just wanted to hang out somewhere in Gandhinagar as he was getting bored in Ahmedabad.

The friends who were to go out were I, Jignesh, Soham, Nilesh and Pankaj.

First we went to "Pooja Snacks".

A shop which was underground, hardly anyone can see the hooding of the shop, were little space inside the shop with only 3 tables and maximum 20 people can sit inside the shop. On top of that, it was self-service, you have to pay first and then have food. 

Despite all this, the rush of people goes on and on like anything. None of the cook was having time of even one second to answer. The cash counter receptionist was busy counting the bundles of notes.

I asked Nilesh "What is the reason that this shop is so popular, even though it has no facilities?".

He answered “no.1 is, this is in the market - sector 21. No 2 is it very old and has become very popular. Another reason is the taste and now it is hard to find the substitute for this shop."

I thought, none of the people running shop are MBAs or Engineers. They found the opportunity when that sector 21 was given the market that it was the best place to have a snacks shop. Develop relation with customers, establish a brand when there are no competitors, and then gain customer loyalty.

I must say, "A perfect player. Perfectly played each and every step with patience. First established its brand and then did compromise with his service and still keeping the brand value the peak".

From there we went to "Trupti Ice-cream" an Ice-cream shop.

A PURE INNOVATIVE APPROACH TOWARDS MARKETING.

The shop was normal like the Ice-creams shop of Metro cities. Big entrance, Standing tables were arranged (it reduces the cost of chairs). Big banners on the side walls which displayed the products of the shop.

The most distinct thing I watched there, I don’t know if they have copied from somewhere or they own innovative idea.

It was written on big bold letters on the wall "if you like our Ice-cream, ring the bell".

There were 4 copper bells hanged to the celling like as temple and there was also a Lord Ganesh idol in the shop. I observed that, every 30 seconds the bell would be rang by either children, adult or some good looking girls, or some old age people who wished to go temple but came in this shop by mistake and now worshiping god here itself.

Every 30 seconds the bell would ring and people on the road will be attracted by the sound of bell and their eyes would catch a 3-star ice-cream shop. Now, who on this earth will not be wanting to eat a cup of Ice-cream when it is against your eyes, if not you, your kid, or your spouse will demand for the same and you will end up in paying at least 100 rs. note to the "TRUPTI Ice-cream"….. …

Thanks to Jignesh, Nilesh, Soham and Pankaj …… love you all …

My Managerial uttrayan

On 13th January, at 9:30 after the dinner of myself made Rajma-Chaval, I went to my uncle's house.

"hello Brother" - my cousin said

"hi brother" - I exclaimed and we hugged.

After all the formalities of "how r u" and all he asked - 

"look Pratik, we are planning to go to Akshardham - Gandhinagar. Will u come?" - my cousin asked

"for me, going to Gandhinagar is like going to meet my in-laws. No matter, you deny how many times, it will be mandatory to go." - I said

All laughed and I said yes I will come.

14th January, 11:30 we, (I, my cousin, my uncle) reached Akshardham.

We all walked inside. I looked the idol of the god. It was amazing to see that idol sitting with folded legs near about the size of 20 X 10 X 5.

I was having glance at the temple rotating my 360 degree. My eyes strut at one person. 5 feet height, bit fair, wore white shirt and trousers, and the most important thing I saw, was his forehead. It carried that "U" shaped Swaminarayan mark. It is like a stamp on forehead that proves that you are loyal towards your organization.

"Jay Swaminarayan" - I said to that person

"Jay Swaminarayan" - he said with a big smile as if his wife has become ready to sign on divorce papers.

I asked - "sir, this idol is …zz .. .. ??"

He started the story             

"It made up of - 5 metals (gold, silver, copper, zinc, iron). The outer layer is covered with gold, near about 10 kg gold."

"W T F" - I said to myself listing to the last line.

He continued "this is nothing; the gold buried under the temple is round about 20 cr. There are more than 100 temples all over the word in more than 20 countries worldwide."

After speaking this much he went because another branded (stamped) forehead was calling him.

My brain started calculating the digits. 20 cr in 1 temple, more than 100 temples in world. That means 2000 cr gold which has "zero productivity" is buried in the underground of this Swaminarayan and then we are blaming thousands of reasons and researches for the price rise in gold.

I came out of the temple. Standing on that platform, I glanced at the compound of the temple. Marvelous cutting of trees, elegant color combination of flowers, tight security. Professionals are kept to take care of the temple.

According to my estimation, this temple would be a property of 50 - 70 cr. More the 100 temples ?? The net worth would be more than 5000 cr.

OH MY GOD. There are still 30% people in my country who do not get one day proper meal and this people are having 5000 cr property which in which the investment output ratio is hardly any percentage. 

Again that stamped person came to me and started

"hey, you are here, I was searching for you inside"

I nodded my head

"you are from ?" he asked

"form Bhavnagar" I replied

"Oh, we also have a small temple there" he said as if that 5000 cr property was his and the temple in Bhavnagar was his branch office.

He added "We are even thinking of expansion in the Bhavnagar as the number of devotees is increasing in Saurashtra region"

Oh my god; this people are talking like MBAs, expansion plan, increase in customers and what not.

"What is your educational qualification?" - I asked

"I am just HSC passed" he laughed "we will meet when Swamiji will come there for Satsung in Bhavnagar"

"ya sure" I said.

He went away and my head again started with the calculations of the property of this Brand Product "SWAMINARAYAN".  The digits started running to and fro in my mind.

I am sure, if they publish balance sheet, the net worth would be equivalent to TATAs and RELIANCEs.

 

But I will just write one line to justify my mind - the days are not far when this people will come with IPOs in the market.

Just think, if the property which is equivalent to giant corporate houses, is just behind the screen and no legal income - expenditure is shown to public. How much capital this temples might be blocking??

The government should make compulsory book-keeping for all the temples in the country and a large amount of tax should be levied on them.

I bet, the amount that will be released form this temples will make the country super power on its own.

Memories Reloded

On my previous blog’s comment, I received a request from my very dear friend – Kaushik Kalathiya that I should write something on the pranks we played in our school days. So KAUSHIK, this is for you!!

First, let me introduce him: fat and clumsy body, very funny guy, every time passing comments that makes everyone laugh, a diplomatic person I would say. Very passionate about his hair style, always trying new looks with different hair gels and end up asking me in the school – “Pratik, how’s this style”. I never disappointed him…. J as far as studies are concerned, very hardworking fellow, but did not know smart work and because of which he is not able to score well till today.

So Kaushik, this will remind u something, have a look …….

“Sheet, clean up this mess immediately” - Jignesh shouted

“Here is the broom, Anita, clean it, I’ll keep a watch in the corridor” – I said

It was Sardar Patel School. 11^th commerce class. The highest rated classroom as a notorious class. We were playing volleyball in the classroom……….. jaky’s punch on the ball led to breaking of a tube light.

Now, everyone, for a second was shocked and nobody moved for a while. White glasses scatted all around the classroom. With god’s grace nobody was hurt.

Jignesh immediately went to another empty class room to get a tube.

I went to get the broom, and handed over to Anita.

Anita, my classmate, started to sweep the classroom

I and kaushik kept a watch on the corridor, so that we could signal if anybody comes.

Jaky and Sachin brought newspaper so that glasses could be wrapped in it and disposed off safely and SECRETLY.

Jignesh brought a new tube from an empty class room and was fixed in the fixture. After this whole mess was finished, I can bet, nobody could recognize that a tube light had been broken here in the near past.

The task was accomplished within approx. 6 mins. A perfect example of team work, a perfect example of MANAGEMENT. Everyone was working on their own, not a single guy was suggested to do any work.

Effective Management always demands team work, loyalty, trust, and effective communication (includes secret information also).

We had practically implemented MANAGEMENT unknowingly, and theory I learned in graduation J      

New phase of Life

16^th July 2008. It was my 12^th commerce result and I scored 70%, to be precise 68%. The options were BBA, BCA, CA and CS for my further studies.

Doing any kind of money minting business was always a passion for me. But, my father wanted to add ‘MBA’ as a prefix of my name. So, let me fulfil my father’s dream and rest of the life I’ll fulfil my dream.

  

Reading the newspapers and all, I thought MBAs are good always salaried persons so let’s do it.

7^th may 2011.My BBA graduation was over now and I am stamped graduated with first class result with 70%; to be precise 73%…….yippee!!!! 

Now I will have the privilege to write ‘PRATIK VAGHANI (BBA – FIRST CLASS)’ in my mirage invitation card, and some other benefits in my town like – I’ll have a sexy girl to marry; people are talking to me with great pleasure, always welcoming and greeting me.

I am well honoured in my town and people respect me because of my DEGREE and not because of me. I am and I was always the same, I never change, but I increased my values because I increased my degrees. Other children might be intelligent then me, but they don’t have any value because they don’t have any degree.

I hold a graduation degree. But, when I question to my self – ‘what have I learned OR what have I done OR have I done anything new in 3 years of my graduation?!?!?’ the answer is probably - NOTHING.

The full name of BBA is ‘Bachelors of Business and Administration’. But I don’t think I am still eligible to commence a business or even manage it, and I can bet, not a single student of my batch can do it…… huh !!!

So my journey towards MBA (Masters in Business Administration) has started. Let’s wait and watch, what does life has to give me…..

“Yesterday was a history, tomorrow is a mystery, and today is a GIFT, so it is called PRESENT”       

Management - ART & SCIENCE

I still remember my first lecture of subject “Management” in my college - “The. K.P.E.S College”.

He (Sorry, I can’t expose his name) started the lecture with the above boring phrase. “Management is an art and Science, it is an art because …... and it is a science because ………..” after that I could not make out a single sentence what was he trying to convey.

He read out the some pages from a book and announced that the topic was over.

I think he was getting 100 to 200 rupees per hour to deliver a lecture, and not to read lecture.

I can bet, he does not know relation between management and art- science.

I am explaining it……I learned this topic from my face book friend – Harry bell, studying in Cambridge B-School 

Newton’s third law says – “every action has equal and opposite reaction”. This same scientific principle can be applied in the field of management also. For instance: taking decision has a reaction, scolding or talking to employee has a reaction, increasing a price has a reaction, budget has a reaction on business, terrorist attack has a reaction, strike has a reaction on business…..and so on….

Same ways there are many scientific principles that work on the management, and therefor management is also known as science.    

When I tell management is an art, it reminds me of a case study that Harry mailed me…..

A soap production company received a complaint from retailer that a lot did not have soaps; it was only empty wrappers in a carton delivered to the retailer. The company checked the whole batch and encountered that; entire batch was delivered in the market only with empty wrappers.

The company suffered a heavy loss, not only financially but also reputation, supply chain was in a mess. (This is also a reaction)   

The company called the meeting of all the technical engineers and after a research, a scanner machine was been developed that was fixed above the rolling belt that scans the packet and if it is empty, the scanner would beep an alarm.

A good solution, but expensive and lethargic……

The same problem occurred in other company. They also founded, a whole batch been delivered to the market with just empty wrappers in the carton, and no soap.

The solution adopted by this company was quick, easy and cheap.

A table fan was been place against the rolling belt that enables easy throwing away of the light weighted wrappers that did not have soap in them and prevents the empty wrappers to fill the carton.

So here is the art of management. I don’t think, the manager has read this solution in any of the books of management. But application of the principles of management or science is an ART.   

The problem is not with the system or syllabus, but the problem is the quality faculties and quality teaching. If that faculty had explained both theories with some relevant examples, it will not only help to score university ranks but also learn the APPLICATION OF MANAGEMENT.          

Motivation lectures only upto fifteen

It has been 20 years 5 months and 1 day I Came on this earth.I have read all most all motivational books on self developmet. Today I had 3 visitnig faculties lectures on motivation. All of them read book like - The Secret, Think and Grow Rich, Power of Positive thinking etc., and all of them said all the points from that books itself. It was like puking out the topics they had not digested. There was nothing new in the any of the lecture, and going on saying the same think of positive thinking, positive attidudes and la bla bla..........so this lectures should only be up to 15 years only, after than no motivation.....only logical and commen sence which is uncommon

The valentine day ---- but the worst start of the day, did not even talked with girls even on the presious day. I don't have girl frinds nor am I intrested in making girlfriends, but everything seems unending without girls, they don't have brain but a good heart. It seems goog to talk with them rather than talking with boys..........

happy velentine day